Is Your Creative Wordl Too Big?

As creators, we pour our souls into crafting characters, weaving intricate stories, and building vast new worlds. But recently, I’ve had a major realization: to truly succeed in today’s market, we must recognize that we are also building brands.

It isn’t enough to just “make comic books” anymore. To find the readership our projects deserve, we have to treat our work with a business mindset—promoting through social media, engaging with newsletters, and even utilizing targeted advertising.

I found myself creating over eight different series, from Blood & Roses to HellGirl, and attempting to market each one individually was becoming an impossible feat for a small team. To solve this, I’ve consolidated the entire SkyStorm Universe into a single flagship title:

Paradox Wars

This shift has changed everything:

• Unified Marketing: It is far easier to build brand recognition for one major project than for eight separate ones.

• Creative Freedom: I can still develop all my favorite characters and tell the stories I love, but within a cohesive framework.

• Operational Efficiency: This “lean” approach allows a small team to stay focused and effective without being spread too thin.

A Question for You

Is your own creative world so big that you can’t actually get one project finished or promoted? It might be time to ask if you’re building a collection of stories or a sustainable brand.

Robert W. Hickey
Comic Book Creator
Current Project: Imaginarium Chronicles Video Game
Patreon  –  Discord  –  YouTube  –  Steam Wishlist